Monthly Archives: September 2006

Connecting Over Yucca

On Wednesdays I get in my car and drive down the street for an energy boost. 
It’s free and more fulfilling than filling up my gas tank. And it’s easy. It happens when I ’connect’ with the people I run in to.
I know I can find meaningful encounters anyplace but on Wednesdays my destination is the neighborhood grocery store because it’s senior discount day.  
It’s perfect [...]

Using Testimonials Creatively

Do you have a strong opinion about using testimonials?
Maybe you like reading those sidebar quotes or maybe you don’t. Maybe you’re overdosed and tune them out. Or maybe you’ve always thought they were boring or fabricated. 
Maybe there’s a good reason you feel this way.
Would you still ignore testimonials if they were incorporated into a story or [...]